The reputation of contacts in email marketing plays a crucial role in evaluating the success of a campaign and the behavior of senders and recipients. Through this reputation, systems can determine if emails are perceived as spam, which directly affects the deliverability of messages. To maintain a good reputation, it is essential to ensure that people are intentionally signing up and are interested in being part of your email list. Obtaining the user’s permission is vital, complying with legal aspects and keeping the list updated, eliminating contacts with disposable or inactive emails.
In this sense, the importance of using email marketing tools such as Mailrelay can help you periodically evaluate the reputation of each contact and segment the information more effectively. With these types of tools, you will be able to improve the quality of your submissions and offer relevant, high-quality content to your subscribers, which will increase interaction and engagement with your brand. By following these strategies, companies can increase the effectiveness of their campaigns and ensure that their messages are well received by the right audience, thus strengthening their presence in the world of digital marketing.
To improve the reputation of your contacts, it is essential to pay attention to the following aspects:
- Email List Quality and Accuracy
Make sure people sign up intentionally and are genuinely interested in being on the list. Obtaining user permission is vital, complying with legal aspects, and achieving it through specific content designed to capture leads. Also, keep the list updated and eliminate contacts with disposable emails or inactive accounts.
- Use email marketing tools
Using tools with systems that periodically evaluate the reputation of each contact will allow us to know the relationship of each subscriber with the brand and their level of interaction with the content, as well as detect possible errors in email addresses.
- Frequency of shipments
Sending emails too frequently can lead to rejection and spam reports. It is essential to find a balance and segment information to make it more relevant to recipients. Keeping an eye on email metrics and performance will help determine the right time to send them.
- Quality of content
Offering relevant content, with attractive headlines, well-designed images and adequate presentation is essential. Personalization also plays a crucial role in increasing interactions.
- Open rate
It is a key indicator for reputation. A low open rate can lead email providers to interpret the content as unwanted and filter it as spam. Subject relevance and contact list engagement influence this rate.
- Avoid being classified as spam
To maintain a good reputation, it is essential to avoid excessive use of broken or fraudulent images and links. Contact lists should never be purchased, as the database must be your own and obtained through explicit consent.
- Personalization
Knowing subscribers and adapting content to their interests improves the effectiveness of the campaign, allowing greater interaction and engagement.
- Use a marketing glossary and blog
A marketing glossary can help you better understand specific marketing terms, while a marketing blog can improve your reputation by providing valuable content, positioning yourself as an expert, and strengthening your relationship with subscribers.
By applying these 8 keys, you can significantly improve the reputation of your contacts in email marketing and increase the effectiveness of your campaigns.
