SEO is dead, long live SEO. SEO is important, but not so important if we have not done our homework before dedicating ourselves to it in depth. Here I give you some of the keys that have had to be taken into account to attract traffic to a website before concentrating on a positioning strategy.
The first impression: the first two seconds are key
Someone who comes to your website finds an organized page, with a good design and structured content. In 1-2 seconds, the user who comes from a link or search engine makes the decision to end or continue with their search. It is key that your site makes a good first impression. Apart from a clean and attractive design, the content that the user is looking for has to be structured and well organized. The usability of your page is key.
Increase your sales: optimization with landing page
Something very important if you want to sell a product or service. There are many experts in landing page design. Results between different versions of designs can even vary by a factor of 5-10. Compared to not having a specific page with a clear and defined objective, even double. Imagine the potential of optimizing a landing page compared to the efforts required to attract more traffic to the site through SEO positioning.
Recommendation by third parties: is your website viral?
Third-party recommendations help increase your reach to potential customers. The great art in creating a page is not only in achieving the required actions with the users who come directly to your website. There is enormous potential through the recommendations that these visitors can make to their friends, co-workers or acquaintances. If your product is viral you can also check it in one of my posts on this blog.
Indirect Marketing: Added value in the form of content on the blog
A sales strategy or immediate action does not have to be the best solution. It is better to build trust through value-added content. You must position your character or company as an opinion leader and expert in your segment. You demonstrate this with information on your website that shows that you know what you are communicating. This indirect marketing strategy does not have to create sales immediately, but it helps you promote virality and recommendations from third parties.
Whoever focuses on these topics well automatically performs indirect SEO: quality content with keywords, clear page structure, internal and external links with more information, etc. The value we bring to the user who comes to our page should be our greatest objective. The rest will be side effects…
