TikTok has published its report “What’s Next Trend Report”, where it reveals user behaviors so that brands can know the trends coming this coming year.
The year 2023 is ending, and we are already looking at the trends that will arrive this coming year 2024. So that brands know where to invest, what to invest in and how to address the new needs of their users, TikTok has published its report “What’s Next Trend Report” for 2024, where the behaviors of the users of this platform are revealed so that brands can know the trends that arrive this coming year.
This TikTok report reveals what will be hot in 2024, such as what clips and music will be popular, what products will be most desired by consumers, and what video formats will be successful, among other things.
Trends for 2024, according to TikTok’s “What’s Next Trend Report”
TikTok has relied on global research studies to analyze the trends for next year that are emerging on its platform thanks to the comments, searches and likes of its users.
According to TikTok, trust with the community, curiosity and storytelling will be the tips that brands must follow to reach their consumers on this platform:
Curiosity emerges in 2024
The “What’s Next Trend Report” reveals that TikTok users are curious, and that this aspect will increase in the coming year. According to the platform, 44% of users came to TikTok looking for a specific trend, but by investigating this platform, they discovered new trends that they did not know or expected to find.
This report baptizes this phenomenon as “Serendipitous Scrolling”, and ensures that, through hashtags, users search for trends around the world. Therefore, brands have to take into account that the use of hashtags is key to promoting their products and services and, consequently, consumers finding them. In addition, specific hashtags have also flourished to discover new trends, such as #tiktokfinds, #whattowatch and #curiosities.
Stories that hook
Another way to reach consumers is by telling stories that are curious and/or interesting. According to this report, another trend for 2024 is the stories that creators tell and that engage users, who even want to solve these stories they have heard on the platform.
Intrigue and curiosity go hand in hand with this trend, which will force brands to tell interesting stories that have users hooked. This trend has been dubbed “Community-Fueled Storytelling”, and is based on the importance of creating stories that capture the consumer’s attention.
More trust between the brand and the consumer
Another of the trends that will emerge in 2024 on TikTok will be the importance of trust between brands and consumers, since, in recent months, this fact has been one of the most sought after and valued by users of the platform.
New trends emerge every year and, consequently, brands must adapt to the new consumption habits of users, therefore, these companies are often not sure how they can satisfy the demands of their consumers, and this is something that the user’s own rating on social networks.
In order to reach consumers and establish a strong relationship with them, brands must listen to and understand consumers and then cultivate a network of content creators who communicate their products and services in a natural way that fits their target. Thus, the brand will be able to create a strong, lasting and stable relationship with its community.
