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What is Customer Lifetime Value (CLV): measuring the value of a customer throughout their life

Customer Lifetime Value is a metric that measures the economic value that a customer generates for a company throughout their

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Mango turns 40 and prepares an ambitious expansion plan until 2026

Mango, the fashion company based in Barcelona, will turn 40 next year and is consolidating itself as one of the

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What Shopify is and how it works: history, advantages and disadvantages of one of the great CMS for eCommerce

Shopify is one of the most popular CMS (or Content Management System, in Spanish) globally. Its platform allows you to

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Meta launches Imagine, its own image generator, and a battery of new AI-powered features

The past year has seen remarkable advances in the field of artificial intelligence (AI) by Meta. The company has introduced

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