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elDiario.es sparks controversy by offering the option to pay to not accept cookies: is it legal?
The imminent disappearance of third-party cookies and Google's announcement of its new Anti-Tracking Protection feature that will come into effect…
Arena and CSA implement “People Measurement”, their commitment to crossmedia measurement
The implementation of this measurement is motivated by the current media landscape in which audiences are hyperfragmented. The media agency…
MarketingDirecto.com launches its new profile on Threads
MarketingDirecto.com, the leading information medium about the world of marketing and advertising, debuts on Threads. Threads, the social network with…
EU makes history and agrees on world’s first law to curb AI abuse
The AI law agreed by the EU comes out of the shell with the aim of establishing security standards and…
Benevolence, hedonism, achievement, and stimulation: the values that most drive Generation Z.
Spain is one of the countries in the world with more visionary profiles and less conformist and success-seeking profiles. Uncertainty…
