Understanding the Impact of José Antonio Llorente Herrero on LLYC
On [Date], the business community mourned the loss of José Antonio Llorente Herrero, the co-founder and CEO of the renowned consultancy firm LLYC, who passed away at the age of 63 in Madrid after battling cancer. The confirmation of his demise came through a statement from the firm, [X], marking the end of an era for a significant figure in the world of communication and a key player in the transformation of the company into one of the leading global agencies.
Unveiling the Journey of José Antonio Llorente Herrero
Born on December 1, 1960, in Madrid, Llorente commenced his professional journey as a journalist at the EFE News Agency. Subsequently, he joined the communication department of the CEOE (Spanish Confederation of Employers’ Organizations), gaining valuable experience in the business world.
The 1980s witnessed his entry into the realm of strategic communication. He spent a decade at the multinational Burson Marsteller España, ultimately becoming its CEO. However, fueled by ambition, Llorente founded his own consulting firm in 1995, alongside Olga Cuenca. Originally named Llorente y Cuenca, it later evolved into LLYC.
From its humble beginnings as a small office, LLYC has grown to become one of the top 40 communication agencies globally, thanks in large part to Llorente’s vision. The international expansion of LLYC, initiated in 1998 with a branch in Argentina, was a testament to Llorente’s influence in the sector.
Beyond his business achievements, Llorente made a significant impact in the philanthropic realm. He presided over the LLYC Foundation until 2022 and actively collaborated with the Spanish Association Against Cancer, showcasing his commitment to social causes.
The Communicative Vision of José Antonio Llorente
The significance of communication in contemporary society was a central theme in Llorente’s life, reflected in his book titled “The Eighth Sense,” published in 2015. In a 2022 interview, he emphasized how communication has become crucial for success in an empowered and demanding society.
What Lies Ahead for LLYC
Before his illness, José Antonio Llorente Herrero envisioned a future for LLYC. Under his leadership, the company adopted the partner model, went public on the BME Growth, and established a robust corporate governance structure. Alejandro Romero, partner and Global CEO of LLYC, expressed gratitude on behalf of the entire team for Llorente’s generosity, audacity, and brilliance after the announcement of his passing.
While there has been no official statement from the company about its future, Alejandro Romero appears to be taking the helm as the global CEO of the company.
LLYC is a global firm specializing in digital marketing, communication consulting, and public affairs. As of today, LLYC boasts over 1200 professionals across 17 offices in 13 countries, offering services in 22 specialized areas within communication and public affairs.
The Evolution of LLYC
Founded in 1995, LLYC has experienced significant growth, expanding internationally and opening offices in various Latin American countries, Europe, and the United States. In 2011, Olga Cuenca retired from the company due to differences with her partners. In 2015, Llorente & Cuenca acquired 60% of the digital innovation consultancy Cink, signaling its interest in becoming a leading agency in the online domain. It was in 2017 that the company started being known as LLYC.
In 2018, the company announced its entry into Cuba, appointing Pau Solanilla as the managing director of the firm in that country. In 2019, LLYC launched the global project “Future Voices,” aiming to support underprivileged minors by improving their oratory skills to provide them with tools for a better future. To bring this project to life, the company collaborated with international social entities such as the Cimientos Foundation in Argentina and the Tomillo Foundation in Madrid.
Today, LLYC offers a wide spectrum of specialties ranging from public affairs, consumer engagement, corporate operations, and capital markets to economic context, digital services, stakeholder management, talent engagement, creative study, crisis and risk management, sports, and business strategy.
Additionally, the company excels in areas like digital transformation, litigation, inbound marketing, data & analytics, ESG and sustainability, branding, investor relations, and offers executive communication coaching services.
The Legacy Lives On
The legacy of José Antonio Llorente lives on in the growth and success of LLYC. As the company navigates the future without its visionary leader, it stands as a testament to his dedication, innovation, and impact on the global communication landscape.
