In a context of a thriving supply, it is necessary for brands to focus on increasing their reach and engagement with the consumer to improve their sales.
Spaniards expect to spend an average of €745 during the 2023 Christmas holidays, a figure slightly higher than the data for 2022. According to the OCU, only 21% are determined to spend more compared to the previous year and gift purchases will consume more than 50%. % of this budget.
And, it is precisely at Christmas time, when up to 30% of online purchases of the year are concentrated, as Google maintains. In a context of a thriving supply, it is necessary for brands to focus on increasing their reach and engagement with the consumer to improve their sales in spaces such as marketplaces.
During these dates, marketplaces are one of the best options. They bring together a large number of sellers and buyers in one place, increasing the chances of reaching a wider audience. In addition, they usually invest in advertising and special promotions for this date, which helps attract even more traffic to their platforms.
Within the current ecommerce and marketplace panorama in Spain, the perfect alternative for brands and the media are visual marketplaces, the new smart shopping spaces that allow publishers to generate extra income and brands to increase their online sales.
From Multimarkts they highlight that «consumers trust less and less in traditional advertising and prefer visual content that better captures their attention. In this context, visual marketplaces are the perfect solution for consumers, brands and the media.
Visual marketplaces, as explained by Multimarkets, a pioneer introducing this solution in the Spanish market, are shopping spaces that offer an infinite number of products, services and entertainment of all possible categories, since they include any element present in online images and videos.
Visual marketplaces, the perfect price comparators
Multimarkts has a contextual technology based on Artificial Intelligence with which it creates an entire visual ecosystem in an automated way and at no cost to the medium, so that readers can browse and have fun viewing references and finding associated products and services.
By having products and services in the same space, users have everything they need in visual marketplaces and compare prices to find the best deals on Black Friday.
“This type of marketplace makes it easy for users to find the best prices quickly and easily, since what it allows is for all the products or services they need to appear on the same page and thus choose the one that best suits their needs.” , explains Multimarkts.
