Uber’s advertising team will be led by Rodrigo González Lama, responsible for building and developing the platform’s new advertising offering.
A few weeks ago we announced that Rodrigo González Lama was leaving Spotify after having been in the company for more than 14 years, occupying the position of Country Director of Sales at Spotify Spain. González Lama communicated that he was happy to embark on new paths and that his next stop was Uber, where he was going to become Head of Advertising in Spain.
Following these announcements that Rodrigo González Lama himself communicated on his personal LinkedIn account, Uber has now released a statement where it has presented its advertising division in Spain. This is an advertising team that will be directed by Rodrigo González Lama, who in this case becomes in charge of building and developing the platform’s new advertising offer.
An advertising team dedicated to the Spanish market
Uber has decided to trust Rodrigo González Lama to develop its advertising offer in Spain with a team that aims to offer advertisers new and impactful ways to reach their audiences.
Uber will offer brands that can connect with consumers through its two platforms (Uber and Uber Eats), with offers such as Journey Ads, Post-Check Out Ads, Sponsored Listings and others.
“We are in a dynamic time for the advertising industry with upcoming changes to cookies, the focus on attention metrics and the role of context. “I am excited to lead Uber’s role in helping brands engage with some of the most engaged ad consumers in the industry,” said Rodrigo González Lama, director of Uber Advertising Spain.
Using first-party data, the company can personalize ads based on the user’s current activity, such as when they are heading to the airport or eating their next meal, as well as their suggested interests based on previous trips and orders.
Thanks to this offer that the brand proposes to advertisers, they will be able to capture the attention of consumers throughout their Uber trip or through the purchasing process they carry out on its Uber Eats platform.
Currently, Uber has no more and no less than 142 million monthly active consumers on the platform worldwide. In addition, its business is little by little growing and expanding to other territories, such as Australia, Brazil, France, Mexico, the United Kingdom, Japan and, now, Spain.
