As a marketing leader, you will ask yourself, does my business have to be on all social networks to position itself? What will be the best indication to do marketing and sales on these platforms?
Well, before answering these questions, we will review the most used social networks in Latin America and which ones are the most effective for selling.
Are you one of those who have accounts on the most used social networks?
We know that the digital era is advancing in giant steps and every time they launch a new social network or application we immediately want to get to know it, review its interface and most importantly, know if it will help position my brand or sell more easily. my products.
Beyond having accounts on social networks, you must evaluate and analyze whether each one aligns with the main objective of the company and of course, with the marketing strategy.
If not, it will become a wasteland, without content or interaction. Which we don’t want to happen.
So, which is the most suitable social network?
As a first measure, let’s define social network.
According to the Royal Spanish Academy (RAE), “it is a digital global communication platform that brings a large number of users into contact.”
A world, an ecosystem that you have to know, know its advantages, disadvantages and how it prevails in business.
Some reasons why you should not have accounts on all social networks are:
- You probably don’t have the time to attend to and create content for all accounts.
- Your buyer persona or target audience is not found on all social networks.
- Not all social networks are to position, attract, convert or perhaps sell. Evaluate which one is indicated.
- Below we will mention the most used social networks, so we invite you to review them to find out if you have accounts on each one and which is the most appropriate.
Top of the most used Social Networks in Mexico
According to Statistas, in its February 2023 publication, the most used and preferred social network in Mexico is Facebook with 92.9%, followed on the podium by WhatsApp with the same percentage.
Another interesting aspect in the study is the prominence of TikTok with 73.6%, the vast majority of its audience is young.
Top of the most used Social Networks in Colombia
According to the study carried out by DataReportal, the network with the highest number of users in Colombia is Facebook, in first place, YouTube in second place and Instagram in third place.
The Meta group continues to lead digital traffic in this part of the world.
Statistics of the social networks with the most users in Colombia 2023
Facebook: 33.5 million
YouTube: 30.70 million
Instagram: 17.75 million
TikTok: 20.11 million
LinkedIn: 12 million
Snapchat: 6.15 million
Pinterest: 5.97 million
Twitter: 5.60 million
The advertisement on each social network also has a significant reach, which is very beneficial for SME companies in the country.
What are the 10 most important social networks?
Before starting to count the most important social networks, it is necessary to keep in mind that the figures and statistics may vary over time, so it is advisable to frequently consult the data and reports on the analysis of these platforms.
1️⃣ Facebook: leader in number of users and is the most used social network.
Although it has recently been affected by the data protection issue, it remains on the podium of digital platforms and advertising.
2️⃣ YouTube: the leading video platform and monetary channel for influencers. It is also one of the most used search engines.
3️⃣ WhatsApp: the favorite messaging application among users. Although it is not a social network, it is in the ranking for its level of action and interaction with different audiences. Currently, it has different updates and options to facilitate communication between people and companies.
4️⃣ Instagram: the social network for photographs and videos. Their stories are the most highlighted by their users.
5️⃣ TikTok: the social network focused on the creation and consumption of short videos. It has gained a lot of popularity among young people with themes such as dance, education and tutorials. Their advertising is booming.
6️⃣ Twitter now called X: the microblogging platform to communicate in real time and give opinions.
7️⃣ LinkedIn: the professional social network, could not be left behind. Establish work connections and promote professional growth.
8️⃣ Snapchat: another social network preferred among young people for its multimedia support. Famous for its augmented reality filters.
9️⃣ Pinterest: this digital platform is an inspiration for many of its users. The creation of personalized boards with images and videos is the boom of this network.
🔟 Threads: the new social network of 2023, popular for the media show among the greats of the digital age. You could say that it is the direct competition of Twitter.
And more and more…the list is extensive.
Note: each social network has a series of specific parameters with which you can create an effective strategy.
A graphic perspective of the Top 10 social networks with the highest number of users in the world in 2023.
The election of young people in Latin America
Today social networks are the main sources of information in the world. It is easier for young people to go to these platforms to find out what is happening than to read a printed newspaper or watch the news on television.
Likewise, young people are the world’s largest consumers of news on social networks.
WhatsApp: due to its ease of use, ability to send text messages and its multimedia diversity, it is very common among young people.
We clarify that it is not a social network, but it is part of the ranking due to its high use and interaction in the digital world.
Instagram: preferred by young people when it comes to sharing photos, videos and following their favorite celebrities.
Facebook: There is a significant user base in Latin America where they share memes and comment on posts.
We cannot fail to mention local networks, which in some places in Latin America are very well known among young people. The interesting thing about these platforms is that they adapt to the cultural preferences of each region.
Some of these networks are:
Taringa!: is of Argentine origin and is very well positioned in other Latin American countries. It has approximately 30 million registered users.
GenteChat: This online chat website is very popular in Mexico, it allows users to connect and chat with other people from other countries.
What are the most popular social networks for marketing and selling?
We all want to sell on social networks, whether on a private, professional profile or a business account, we want to be the TOP in the market, however, we do not follow recommendations or make an attempt at research when planning the sale and these appear lifeless profiles.
These are some dynamics that can work when marketing and selling on social networks:
Before selling, create and strengthen the bond with your followers, offer them valuable content before starting a business relationship. So first focus on knowing what they want so that they fall in love with the brand.
Listen to your audience and know why they chose your brand, you can obtain this information from comments and tags on social networks, so you must be alert to these messages, they can be positive or negative.
And why not give them prominence? They must be the stars of the content, making them feel very important, making it clear that companies care.
E-commerce on social networks is the future, the majority of users prefer to buy on these platforms than on brand websites. This is due to the quality of the content and the participation of influencers as a reference of credibility.
Consumers search for brands on social networks, you have done it right? It may be for credibility issues or buying quickly and safely.
These platforms will be preferred by search engines.
Customer service channels through social networks are a way to effectiveness and speed when purchasing and this is what is currently happening, the user has contacted the brand through the channels of these platforms. .
Now I will mention the most popular social networks…
Advantages in Marketing and Sales
-You can create a fan community of your company
-Generation of qualified leads
-Wide audience
-Fanpages have the option to generate reports
-Creation of ads through Facebook Ads and Facebook Leads Ads
-Integration with Instagram and WhatsApp
-Proper use of Instant Articles (user-focused content format)
-Know your scope in marketing ROI.
Advantages in Marketing and Sales
-Insights that show you impressions, reach and performance metrics.
-Ads on users’ timeline
-Create stories to generate interest and more leads
-Better results for e-commerces
-Define the correct metrics for each stage of the sales funnel
-Links in profile bios
Youtube
Advantages in Marketing and Sales
-Promotional video content
-Reach specific audiences through branded channels
-Optimization for search engine positioning actions (SEO) as another help channel
-Collaboration with influencers for more impact
-Reach a wider audience with YouTube advertising
Advantages in Marketing and Sales
–This tool allows the lead to go through the sales funnel faster
–Direct communication with clients
–Personalized promotions
-Segment the audience and personalize messages
Advantages in Marketing and Sales
-Drive B2B marketing strategy
-Obtain quality leads from B2B companies
-Connection with clients and suppliers
-Greater visibility of the company
-Potentializes the employer branding strategy (company reputation)
Keep in mind that the choice of social network will depend on your target audience, what you are selling and the marketing plan.
To close this chapter…
I want to finish with content marketing, a path that will lead you to strengthen the social networks that your company uses.
“A content strategy verbalizes and makes the most of that raw material that each company has exclusively: its personality. There are no templates to fill out or copy: each one has to enforce its rules so that its brand prevails in the market and in the minds of users.”
As you can see, it is a common thread that leads the company to have personalized and unique content.
The importance of carrying out a content marketing strategy for social networks lies in creating stories of value and meaning, putting your brand and your audience as protagonists.
Some important aspects
- The interesting thing when creating a good structure for a marketing strategy is solving the following questions: What do I want to achieve? What channels to use? Who is it addressed to?
- The quality of the content will depend on the focus of the strategy, whether it is for the audience or the positioning of the brand.
- Be careful with the excess of content and advertisements on these digital channels, do not fall into this mistake and strive to do your homework well.
- Types of content that could help you increase your conversion rate:
- -Current content
-Emotional or close content
-Content that teaches
-Interactive content
Although there are countless channels that would be part of a content strategy, such as a blog, email marketing and social networks, protagonists today, oriented towards conversations and exchange of ideas.
If we query the Google Trends tool with the words: social networks, one of the biggest searches is how to create content for these formats.
In that sense, it is very important to create a content strategy.
Quick fact: creating new content can be expensive and time-consuming, so try to optimize the content that already exists and distribute it on different social networks.
What are the least used social networks?
According to Forbes Spain, some of the least used or unknown social networks are:
- Secret: focused on users sharing secrets anonymously, which has had a negative impact.
- Learnist: designed to share and learn quality content. They are grouped by themes.
- Catmoji: very similar to Pinterest, but for cats, these animals even have their own profile.
- Google +: although it had its special launch, it did not manage to be as successful as other social networks.
The above was an introduction so that you can choose and implement the most appropriate social network that fits your needs.
There are different paths to take, so the important thing is to achieve maximum results through social networks.
