72% of agencies dream of integrating their entire ecosystem into a single tool. This tool exists and it is called miflow.
The Spanish startup miflow has burst onto the market as the ultimate solution for marketing agency business management.
Founded by Raül Mendoza and Leo Guiñazu, marketing professionals, miflow is a pioneer in the development of a specific SAAS for agencies and is marking a milestone in the industry by offering a tailored solution to improve profitability in the marketing, advertising and creative sector.
The Spanish startup emerges as a benchmark in transforming the way agencies organize their services. As Raúl Mendoza, CEO of miflow says “It all started a year ago, when talking to agencies and friends in the sector in Madrid and Barcelona we confirmed an intuition: after the confinement many had gone digital but there was a frustration of using too many tools that did not connect well with each other. In fact, 72% dreamed of integrating the entire ecosystem of tools. Our research also uncovered another recurring pain: agencies realized that they needed to better organize their service offerings because almost half of their projects were not profitable.”
Business Transformation and Innovative Functionalities
miflow offers an end-to-end solution (ERP) that transforms services into traceable products, centralizing data for real-time profitability analysis. Raül Mendoza, CEO of miflow, says: “We don’t just provide agencies with software, but a new perspective to improve the profitability of their operations.”
The uniqueness of miflow lies in its holistic approach, which empowers agencies to comprehensively capture, analyze and optimize the performance of each project. Notable features include a product builder, electronic invoicing, a project manager and project monitoring for comprehensive control from planning to billing.
In addition, it includes sections to organize team costs/hour, clients, prospects, and more.
What are the main benefits of miflow?
- creates accurate budgets to protect margins
- nimbly reflects all billable team hours
- monitors the health of each project in real time
Cultural Change and Focus on Profitability
miflow is not just a software, but a tool that influences the cultural transformation of teams, promoting a focus on productivity and putting profitability at the center of the business conversation.
International Growth and Promising Future
Currently, miflow is in a crucial phase, launching its Early Adopters Program and announcing the opening of its first round of funding. With core customers in Spain and Mexico, the company plans to expand to the United States and the rest of Latin America during 2024.
