Pinterest Predicts is a report that reveals everything that is not yet trending, but will be next year.
Can you imagine being able to know the trends of next year 2024 today? Well, this has been achieved by Pinterest, the platform that allows users to create and search boards with collections of images according to their interests and hobbies that inspire them.
Thanks to the 482 million people who use Pinterest, this company has been able to know what are the trends of next year 2024 thanks to the searches carried out by its users to plan their lives, such as a dinner, a trip or buying a house.
These trends have been discovered by Pinterest thanks to the Pinterest Predicts report, which reveals everything that is not yet trending, but, from users’ searches, you can intuit which trends will triumph next year 2024.
“Viral trends are fun, but not very usable for brands, because they are unpredictable and short-lived. Whereas on other platforms trends come and go quickly. Pinterest Predicts trends last longer than anywhere else on the Internet, giving marketers the ultimate tool to shape their campaigns in 2024″, notes Stacy Malone, global vice president of enterprise marketing at Pinterest.
More than 20 new trends in 2024
This Pinterest report could be said to be like a guide to what people will be looking for, trying and buying in the coming year 2024.
These trends are divided into different sections, where they highlight: beauty, celebrations, entertainment, fashion, food, hobbies and interests, home, travel and wellness, among other things.
Below we are going to highlight some trends in each section for the coming year 2024, according to searches made by Pinterest users:
Fashion: cool grandfather look and bows and bangs are back.
Fashions are cyclical, which is why vintage is now making a comeback. From the searches made by Pinterest users, everything points to the coming of a fashion inspired by cool grandparents: retro jackets and sweaters, chic cardigans, corduroy pants….
We can also see that it will be the return of bows, since it has been one of the most searched accessories. Among these searches stand out: heels with bows, crochet bows, outfits with bows and bow necklace, among other searches.
Another accessory that will be back in 2024 will be the fringe and, with it, the color black. The country style has been one of the most sought after, therefore, we will be able to see the Z and Boomer generations wearing black bangs and a darker tone.
Finally, another color that will be in fashion will be silver or metallic, although we have already seen this, especially in the last months of 2023. Especially generation Z and millennials are looking for this color, for example, for furniture, nail art…
Home: electric stoves and coffee in the spotlight
Some generations, such as the X and Boomer generations, will decorate their kitchens with second-hand items, but, above all, they will opt for electric appliances with retro colors, such as pink.
As for coffee, it will be the protagonist in 2024 in Spanish homes because the coffee shop atmosphere returns to homes. On Pinterest, there have been many searches related to coffee and its decoration in homes, such as, for example, “coffee shop board” or “coffee station decoration”, which implies that there are many who want to introduce a corner in their homes exclusively to brew or drink coffee.
Trends: the jellyfish as inspiration and the arrival of the aquamarine color
We don’t know why, but the jellyfish as inspiration has been one of the most searched objects on Pinterest, whether for home decoration, for fashion… For example, lamps of this animal or hats also made of jellyfish have been searched. For some reason, from Pinterest ensure that the jellyfish will be our muse in 2024.
If we talk about colors that will be trending in the next year, we highlight the aquamarine color, since it has been one of the most searched on Pinterest, especially for makeup.
Sport: goodbye to paddle tennis, hello to badminton
According to Pinterest, the paddle tennis boom is over, and now it will be other sports that will be chosen by the new generations, such as badminton. This is a trend that Pinterest believes will be established in the next year by searches such as “badminton clothes” and “aesthetics to play badminton”.
