These are the winning advertising campaigns in the XXI edition of the JCDecaux Outdoor Creativity Awards.
JCDecaux celebrates the XXI edition of its Outdoor Creativity Awards, awards that recognize the creative talent and the best campaigns designed and conceived for the outdoor media that have been exhibited in Spain during the last year.
This year the JCDecaux awards, held under the slogan “Outdoor Power”, highlight the synergy between technology and creativity to celebrate the evolution of outdoor advertising from the point of view of planning, measurement and creativity, and highlight outdoor advertising as an effective, relevant and necessary communication channel.
In this edition, three golds, three silvers and seven bronzes were awarded. The award-winning agencies were La Despensa, PS21, Ogilvy UK and DAVID Madrid, LOLA MullenLowe, CARAT, Kitchen, Maramura, Mediacom and MKTG.
¡Estamos a punto de comenzar! Hoy tiene lugar la XXI edición de los 🏆 Premios JCDecaux de Creatividad Exterior. Celebramos la #PotenciaExterior y premiaremos las mejores campañas de exterior de este último año.
¿Quiénes serán los ganadores? pic.twitter.com/nB9SUXJsVi
— JCDecaux España (@JCDecaux_ES) November 30, 2023These are the winners of the JCDecaux Awards.
Grand Prize at the JCDecaux Outdoor Creativity Awards:
- “Georgina’s Billboard Collection” by DAVID Madrid for Netflix.
Best Visual Execution
- Gold: “Neones Sinceros” by La Despensa for Médicos del Mundo Spain
- Silver: “Brandless” by PS21 for Pepsico-Doritos
About this canvas, Victor Gonzalez, creative director of PS21, says in statements to MarketingDirecto.com, that they are “proud that a campaign in which we decided to dispense with branding assets to make visual strength in the most recognizable of the brand, which is its product, has been valued at the execution level. It seemed risky, but intuition told us that it would work. And it worked,” says the professional.
- Bronze: “#Turnyourback” by Ogilvy UK and DAVID Madrid for Unilever.
- Bronze: “Manos” by CHINA – part of LLYC for Festival Internacional de Cinema Fantastic de Catalunya
Best Brand Experience
- Gold: “Georgina’s Billboard Collection” by DAVID Madrid for Netflix
- Silver: “Quien no llora no mama” by LOLA MullenLowe for Teta&Teta
- Bronze: “Bancolibros siéntate a leer” by CARAT for Penguin Random House
- Bronze: “Ya nunca es primavera” by La Despensa for Greenpeace Spain
Best Digital Innovation
- Bronze: “Alhambra mini reserva 1925” by Kitchen, Maramura for Mahou-San Miguel
- Bronze: “Fanta Fenix” by Mediacom, Maramura and MKTG for The Coca Cola Company
New Talents
- Gold: “Padres que marcan la diferencia” by Marta Suárez, Carmen Cuenca, Paula Herraiz, Natalia Flores from Universidad Complutense de Madrid.
- Silver: 11 minutes by Gema Martín, Julia Alcántara and Zoe Van Erp from Loyola University.
- Bronze: Let’s make the invisible visible by Daniel Alcolea Herros of UDIT.
