LinkedIn users mainly use this social network between 6 and 8 pm. And when they connect to this platform the least is from 12 to 2.
LinkedIn is the professional social network par excellence, but does that mean that this platform is used more intensively during working hours? Not necessarily. In fact, when the use of the Microsoft subsidiary shoots up the most is after the end of the working day.
According to a recent study carried out in Germany by the market research firm Civey, LinkedIn users mainly use this social network between 6 and 8 pm. Thirteen percent of people report logging on to LinkedIn primarily and above all in this time slot, while 11 percent also make intensive use of this social network between 8 p.m. and 6 a.m..
On the other hand, LinkedIn is least used between 12 pm and 2 pm. Only 4% report using the social network in this time frame. In any case, it is worth noting that 55% of people say they do not know the exact time of day when they most frequently connect to LinkedIn.
The frequency of LinkedIn use from Monday to Friday does not show any notable differences on each of these five days. There is, however, a significant drop in the use of this social network on weekends. While from Monday to Friday between 10% and 12% of people connect to LinkedIn, this percentage drops to 8% on Saturdays and Sundays.
As for the length of content on LinkedIn, users of the social network generally abjure excessively long posts. And the majority of users, 38%, opt for short posts. In fact, only 2% report a predilection for long posts.
Texts accompanied by images are more popular on LinkedIn than those that are not enriched with visual elements. Thirty-one percent prefer texts with images, while 25% prefer posts that rely solely and exclusively on text.
News is users’ favorite content on LinkedIn
While videos are booming on other 2.0 platforms, on LinkedIn users make rather sparing use of this type of content. Only 7% say they are fond of videos, and even fewer users, 1%, refer to live videos as their favorite content on Microsoft’s social network.
Polls, on the other hand, are much more popular than videos, with 15% of users endorsing them as their favorite content.
As for the types of content that users prefer to consume on LinkedIn, the most popular are news related to their field of activity (39%) and also, but to a much lesser extent, other people’s work routines (18%), advice focused on the world of work (17%) and information on events (13%).
Finally, the topics that most attract the attention of LinkedIn users are company culture (21%), the development of different markets (21%) and politics (17%).
